VetPerks is the operating system
for the veteran discount community.

Local businesses. Real perks. Mission-funded.

"I built this because the organizations spending the most on veteran causes weren't built by veterans. We're different. Every dollar that moves through VetPerks funds real programs — not galas, not overhead." — Phil Bryan, Founder & CEO, 100% Service-Connected Veteran, U.S. Army
Download Full Press Kit
Numbers as of June 12, 2026 — contact for current count
The Three Paths

How VetPerksOS Moves Money to Mission

1

VetPerksOS

The revenue engine. Local businesses pay to be listed, sponsors fund the wall, referral commissions flow. Every dollar earned is a dollar that doesn't need to be fundraised.

2

Paths for Heroes

The mission arm. Revenue from VetPerksOS funds two concrete goals: end veteran homelessness and end veteran food insecurity. Not charity. Infrastructure.

3

Founding Sponsor Wall

The proof. Businesses that pay to stand with veterans get real visibility, real community, real customers. The wall funds the mission through commerce — not donations.

"After 12 years in the Army, I saw too many nonprofits spending 70 cents of every dollar on overhead. I built the infrastructure instead. If local businesses fund veteran causes through their normal spending, you don't need galas."
By the Numbers

The Platform at a Glance

2
Founding Sponsors

Active on the wall

37
Metros

Sacramento, Austin, Tampa, Jacksonville, Colorado Springs, San Diego, Virginia Beach

20
Target Metros

End of 2026

June 2026
Founding Sponsor Launch

Tier live since

July 4, 2026 — America's 250th Birthday VetPerksOS is built for this moment — veteran-owned businesses driving a patriotic shopping season that funds its own mission.
15 Days

Numbers as of June 12, 2026 — contact for current count.

Social Proof

What Founding Sponsors Are Saying

"I've been running my shop for 11 years and never had a platform built specifically for what I was doing. This is it."

Greg Andrews, Founding Local Sponsor Brainwave Neuro

"Every month, I see new customers who found us because of the wall. That means this is working."

Michael Wall, Founding Regional Sponsor Bottle Breacher
Screenshots available in the full media kit download below (Sponsor listing page, Merchant signup flow, Referral tracking dashboard).
View the Live Sponsor Wall
Copy & Paste

Boilerplate — Ready to Publish

Three versions. Click to copy. Use directly in your article.

50-word version
VetPerksOS is the operating system for the veteran discount community. Powered by Paths for Heroes, it connects local businesses to veteran customers while funding programs to end veteran homelessness and food insecurity. Built by a 100% service-connected veteran. Active in 7 metros. No charity overhead.
100-word version
VetPerksOS Powered by Paths for Heroes is the infrastructure layer for the veteran discount community. Local businesses become Founding Sponsors to connect with veteran customers; a portion of every referral, subscription, and sponsorship fee funds Paths for Heroes' mission programs. Founded by Phil Bryan, a 100% service-connected U.S. Army veteran, VetPerksOS exists because too many veteran nonprofits spend more on galas than on veterans. The model is simple: local economic activity funds real outcomes — not overhead. Currently active in 7 metros, scaling to 20 by end of 2026.
200-word version
VetPerksOS Powered by Paths for Heroes is the operating system for America's veteran discount community. The platform connects veteran-owned and veteran-supporting businesses with customers who want to spend their dollars where they count — while a portion of every transaction funds programs to end veteran homelessness and food insecurity. Unlike traditional charity models, VetPerksOS runs on commerce, not donations. Businesses join the Founding Sponsor wall to gain visibility, customer referrals, and a community that actually shows up. The more the ecosystem grows, the more the mission is funded. Founded in 2025 by Phil Bryan — a 100% service-connected veteran who spent 12 years in the U.S. Army — VetPerksOS was built after Phil watched veteran nonprofits spend the majority of donor dollars on overhead instead of outcomes. "I'm not interested in running a nonprofit," Bryan says. "I'm interested in building infrastructure that makes charity unnecessary." Currently active in 7 metros (Sacramento, Austin, Tampa, Jacksonville, Colorado Springs, San Diego, Virginia Beach), with plans to expand to 20 metros by end of 2026. Visit vetperksos.polsia.app to learn more.
Downloads

Media Kit Assets

All assets are free to use for editorial purposes with attribution to VetPerksOS / Paths for Heroes LLC.

Full Kit
Full Media Kit
ZIP — all assets below
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VetPerks OPERATING SYSTEM
Logo — Light (SVG)
SVG — light background
Download
VetPerks OPERATING SYSTEM
Logo — Dark (SVG)
SVG — dark background
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📷
Founder Headshot
JPG — placeholder, high-res in press kit
High-res in press kit ZIP
Screenshots
Product Screenshots
3 images — in press kit ZIP
Included in full kit download
Brand Guide
Brand Guide (PDF)
Colors: #1B4D3E / #C9A84C
In press kit ZIP

Official Brand Colors

Navy Green
#1B4D3E
Gold
#C9A84C
Stone
#fafaf9
Near Black
#111111
Press Contact

Get in Touch

Single point of contact for all media inquiries, interview requests, and asset requests. No PR layer — you talk directly to Phil's team.

info@vetperks.app
Response within 24 hours

Phil Bryan — Founder & CEO

  • Background: 100% service-connected veteran, U.S. Army (12 years)
  • Structure: Solo founder, no co-founders, no board
  • Mission origin: Built VetPerksOS after seeing overhead devour veteran charity dollars
  • Available for: Interviews, quotes, background calls, site visits
  • Press email: phil.bryan77@yahoo.com — customer inquiries go to info@vetperks.app
3 Stories Worth Telling

Coverage Angles

1. America's 250 and the Businesses Built to Honor It

America turns 250 on July 4, 2026. VetPerksOS is the infrastructure that lets veteran-owned businesses ride that wave — and turn patriotic spending into programs that actually help veterans. This is a local-economy story about a national moment.

2. The Charity-Gala Model Is Broken. This Is the Fix.

Wounded Warrior Project spends ~$115M/year and is 28% overhead. The average veteran nonprofit spends 40+ cents of every dollar on admin. VetPerksOS is built on commerce — local businesses fund the mission through their normal operations, not through galas. This is a nonprofit-reform story.

3. A Solo Veteran Founder Building the Infrastructure Wounded Warrior Couldn't

Phil Bryan is a 100% service-connected, solo-founder Army veteran building software that does what the $1B+ organizations claim to do — at a fraction of the overhead. No board, no corporate sponsors, no donor drive. Just commerce and mission. This is a founder story.